Sustainability, Smart Packaging and the Digital Product Passport and the fast-growing use of Agentic AI across the industry are just some of the significant packaging trends identified by Esko in its latest annual\u00a0Packaging Trends\u00a0study.<\/p>\n\n\n\n
The global developer of integrated solutions for the print, packaging, and label industries has examined the expected packaging trends, challenges, and opportunities that will shape the industry in the coming year in the new report, which will also provide a platform for the latest \u2018Packaging Trends Talk\u2019 early in the new year.<\/p>\n\n\n\n
\u201cThe pace of change we are experiencing today is unlike anything before,\u201d said Jan De Roeck, Esko Marketing Director. \u201cThe invention and adoption of technologies such as artificial intelligence, coupled with tightening sustainability regulations and new forms of digital packaging intelligence, are reshaping our sector in fundamental ways.<\/p>\n\n\n\n
\u201cAs has become our own tradition for this time of year, our Packaging Trends report explores key issues and combines market analysis, expert insight, and the Esko perspective on what these trends mean in practice – for brands, converters, and the people who work with packaging every day,\u201d he said.<\/p>\n\n\n\n
\u201cSustainability will continue to remain one of the strongest drivers of change in our industry,\u201d he said. \u201cThe role of smart packaging in 2026 and well into the future will enable product passports, providing traceability and consumer engagement opportunities. And then there is perhaps the most hyped of all the trends \u2013 Artificial Intelligence. While it will take time before companies fully understand where AI delivers value and where it does not, its potential is undeniable,\u201d he said.<\/p>\n\n\n\n
\u201cWith Packaging Trends 2026, our goal is not simply to forecast what\u2019s coming, but to help converters, tradeshops and their brand customers prepare, adapt, and thrive in the changing landscape,\u201d added Jan. \u201cUltimately, whether we are talking about sustainability, smart packaging, or AI, the principle of competitiveness in packaging remains constant. It\u2019s all about creating value for your customer. If new substrates, new technologies, or new processes help you get to market faster while delivering that value, then those are worthwhile uses of our time.\u201d<\/p>\n\n\n\n
Available to download for free, the new Esko Packaging Trends 2026 eBook brings together insights from industry experts and technology leaders to explore these trends in depth.<\/p>\n\n\n\n
\u201cOur hope is that these perspectives will not only inform strategies but also inspire others to embrace the challenges our industry faces,\u201d said Jan.<\/p>\n\n\n\n
From examining Self-Optimizing Packaging Workflows and Smart Packaging through to the emergence and importance of End-to-End Sustainability Intelligence, the Esko Packaging Trends eBook takes a detailed look as practical solutions that assist brands and suppliers as they adapt to changing market conditions, trends and challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"
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