{"id":20274,"date":"2025-11-26T12:33:20","date_gmt":"2025-11-26T12:33:20","guid":{"rendered":"https:\/\/cpmirror.com\/?p=20274"},"modified":"2025-11-26T12:33:20","modified_gmt":"2025-11-26T12:33:20","slug":"advantive-appoints-duane-george-as-chief-executive-officer","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2025\/11\/26\/advantive-appoints-duane-george-as-chief-executive-officer\/","title":{"rendered":"Advantive Appoints Duane George as Chief Executive Officer"},"content":{"rendered":"\n<p>Advantive, a leading provider of mission-critical software for specialty manufacturing and distribution businesses, today announced that <strong>Duane George<\/strong> joins as Chief Executive Officer.<\/p>\n\n\n\n<p>Duane succeeds Kevin Boyce, who made the decision earlier this year to step down.&nbsp; Kevin will remain with the company in an advisory capacity through year-end.<\/p>\n\n\n\n<p>With more than two decades of experience in manufacturing and enterprise software, Duane brings a proven record of advancing product strategy and innovation, accelerating growth, and strengthening customer outcomes. Most recently, he served as President of Aptean\u2019s EMEA and APAC business, where he led meaningful transformation initiatives across global markets. Prior to that, as Chief Product Officer at Aptean, he oversaw global product strategy and development.<\/p>\n\n\n\n<p>\u201cI\u2019m honored to lead Advantive into its next chapter,\u201d said Duane George, Chief Executive Officer of Advantive. \u201cOur focus is clear: accelerate innovation, deliver deeper customer value, and continue building a world-class, product-led organization. I\u2019m excited to build on our momentum and partner with our exceptional team to unlock the tremendous opportunities ahead.\u201d<\/p>\n\n\n\n<p>Drawing on his experience scaling global software organizations, Duane will focus on advancing Advantive\u2019s portfolio of industry-specific ERP, MES and SPC solutions leveraging AI to help manufacturers and distributors achieve their business goals.<\/p>\n\n\n\n<p>\u201cOn behalf of the Board, we thank Kevin for his leadership and are thrilled to welcome Duane to Advantive,\u201d said <strong>Hythem El-Nazer<\/strong>, Co-Managing Partner at TA. \u201cHaving partnered with Duane at Aptean, I\u2019ve seen firsthand his ability to align teams around a shared mission, scale global businesses, and deliver results. His deep understanding of the manufacturing software market and leadership experience make him exceptionally well-suited to guide Advantive\u2019s continued growth.\u201d<\/p>\n\n\n\n<p>\u201cDuane is the right leader at the right time for Advantive,\u201d added <strong>Mark Friedman<\/strong>, Chairman of the Board. \u201cWe are confident that his industry expertise, operational discipline, and track record of product innovation position the company perfectly for its next phase of growth.\u201d<\/p>\n\n\n\n<p>This leadership transition reinforces Advantive\u2019s commitment to delivering software solutions that simplify complexity, streamline operations and drive long-term success for manufacturing and distribution customers worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advantive, a leading provider of mission-critical software for specialty manufacturing and distribution businesses, today announced that Duane George joins as Chief Executive Officer. Duane succeeds Kevin Boyce, who made the decision earlier this year to step down.&nbsp; Kevin will remain with the company in an advisory capacity through year-end. With more than two decades of<\/p>\n","protected":false},"author":1,"featured_media":20275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[1443],"class_list":{"0":"post-20274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-advantive"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/20274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=20274"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/20274\/revisions"}],"predecessor-version":[{"id":20276,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/20274\/revisions\/20276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/20275"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=20274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=20274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=20274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}