NORMA, a chain of discount grocery stores in Germany, France, the Czech Republic, and Austria, has recently taken an important step towards greater sustainability: Effective immediately, select convenience products from its private label will be packed in a remarkably innovative and recyclable paper product made by Koehler Paper: \u201cKoehler NexPlus\u00ae Advanced.\u201d This product is heat-sealable, features an oxygen and oil barrier, and is grease-resistant, ensuring that it can reliably protect the products inside it while remaining highly recyclable. In fact, the paper\u2019s recyclability has been verified in conformity with the Cepi standard, confirming its value as an environmentally friendly alternative to conventional plastic packaging. The products were manufactured by Frie\u00dfinger M\u00fchle.<\/p>\n\n\n\n
A focus on closed-loop recycling when choosing packaging materials NORMA, a chain of discount grocery stores in Germany, France, the Czech Republic, and Austria, has recently taken an important step towards greater sustainability: Effective immediately, select convenience products from its private label will be packed in a remarkably innovative and recyclable paper product made by Koehler Paper: \u201cKoehler NexPlus\u00ae Advanced.\u201d This product is heat-sealable,<\/p>\n","protected":false},"author":1,"featured_media":19875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[589,1650],"class_list":{"0":"post-19872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech-innovation","8":"tag-koehler-paper","9":"tag-norma"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/19872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=19872"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/19872\/revisions"}],"predecessor-version":[{"id":19876,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/19872\/revisions\/19876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/19875"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=19872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=19872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=19872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/strong>\u201cHere at NORMA, we\u2019ve set concrete goals when it comes to packaging: First of all, we want to reduce unnecessary packaging material. To do that, we\u2019re taking a very close look at the packaging we\u2019re using for our private label and analyzing which packaging materials are needed and which aren\u2019t. Secondly, we want to check all our packaging to see whether we can replace it and use environmentally friendly materials instead. Our goal here is to make sure that we conserve resources along our entire value chain \u2013 all the way from production to sales. Fortunately, and together with our partner Frie\u00dfinger M\u00fchle, we\u2019ve found an innovative alternative in the form of Koehler Paper\u2019s flexible packaging paper,\u201d says NORMA\u2019s Head of Central Advertising and Communications Katja Heck<\/strong> while explaining her company\u2019s strategy. \u201cOur packaging paper is not just ideal for convenience products, but also shows the kind of potential that paper has as a whole when it comes to its use as a packaging material. High recycling rates, certified supply chains, and the use of renewable raw materials make paper the ideal choice for recyclable packaging,\u201d underscores Christoph Wachter<\/strong>, Director of Flexible Packaging Paper at Koehler Paper.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"