{"id":18912,"date":"2025-08-14T12:01:52","date_gmt":"2025-08-14T12:01:52","guid":{"rendered":"https:\/\/cpmirror.com\/?p=18912"},"modified":"2025-08-14T12:01:52","modified_gmt":"2025-08-14T12:01:52","slug":"transforming-papa-johns-pizza-packaging-into-a-game-day-experience","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2025\/08\/14\/transforming-papa-johns-pizza-packaging-into-a-game-day-experience\/","title":{"rendered":"Transforming Papa John&#8217;s pizza packaging into a game-day experience"},"content":{"rendered":"\n<p><strong>The Challenge<\/strong><\/p>\n\n\n\n<p>Global pizza chain Papa John\u2019s has worked with the Smurfit Westrock Alcal\u00e1 de Henares plant in Spain for nearly a decade, supporting the brand\u2019s steady growth in the market. Their latest challenge: designing a three-tiered box that could hold three medium pizzas in one, interactive unit. After rounds of brainstorming and prototyping, they approved a concept aimed at creating a fun, functional and engaging customer experience.<\/p>\n\n\n\n<p><strong>The Approach<\/strong><\/p>\n\n\n\n<p>The teams designed an interactive, easy-to-assemble box, appealing to all ages. Working with Papa John\u2019s creative agency, they refined the concept to ensure it was imaginative and feasible. Using ArtiosCAD, prototypes were tested for precision and function. Timed with major sporting events, such as the FIFA World Cup and Olympics, the sleeve doubled as a mini football goal or basketball hoop, adding a fun, memorable touch.<\/p>\n\n\n\n<p><strong>The Result<\/strong><\/p>\n\n\n\n<p>The \u201cTremendo Triplete Box\u201d was a resounding success, boosting Papa John&#8217;s visibility and social media engagement while strengthening its partnership with the Alcal\u00e1 de Henares plant. Sales increased, and the packaging became a talking point among customers. Four additional interactive games were also developed for future promotions. The packaging became more than just a\u00a0pizza box\u2014it became a platform for fun, interaction and brand storytelling.<\/p>\n\n\n\n<p>\u201cAt Papa John\u2019s, we always strive to take the consumer experience one step further, and this time we did it through packaging. Packaging is often a communication medium, and this time we wanted it to do more. With the World Cup and the Olympics as an excuse, we thought the Tremendo Triplete Box could transform its usual \u2018cardboard sleeve\u2019 into an interactive design for all ages. That\u2019s how the football version was born, with a goal where consumers could score using cardboard balls and their fingers, and the basketball version, with catapults to shoot balls into the hoop. Following its success, the Tremendo Triplete Box returned with family game versions for the holiday season. They were a complete success.\u201d<strong>\u00a0&#8211; Client Testimonial<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Global pizza chain Papa John\u2019s has worked with the Smurfit Westrock Alcal\u00e1 de Henares plant in Spain for nearly a decade, supporting the brand\u2019s steady growth in the market. Their latest challenge: designing a three-tiered box that could hold three medium pizzas in one, interactive unit. After rounds of brainstorming and prototyping, they<\/p>\n","protected":false},"author":1,"featured_media":18913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[1534,1093],"class_list":{"0":"post-18912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-papa-johns","9":"tag-smurfit-westrock"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=18912"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18912\/revisions"}],"predecessor-version":[{"id":18914,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18912\/revisions\/18914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/18913"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=18912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=18912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=18912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}