Dow will showcase the breadth of its materials science solutions to demonstrate how plastics can power positive change and a more sustainable, customer-centric future under the theme \u201cGeneration Transformation\u201d at K 2025 in Dusseldorf, Germany.<\/p>\n\n\n\n
\u201cInspired by this year\u2019s K Show theme \u2018The Power of Plastics\u2019, we asked ourselves: who, or what, generates that power? It\u2019s the innovation and collaboration among individuals and organizations, responding to the pressing challenges we face in industry and society. Jointly we are all part of Generation Transformation,\u201d said Stephanie Kalil, commercial vice president EMEA, Packaging & Specialty Plastics, Dow.<\/p>\n\n\n\n
\u201cWe are inviting the entire value chain to join us in exploring how joint innovation can contribute to enhancing performance and sustainability in packaging and consumer solutions, driving the next generation of mobility, and building places that last.\u201d<\/p>\n\n\n\n
Dow\u2019s purpose-built building 04.1, just outside Hall 4 at the very heart of the K Show campus, will contain spacious exhibition areas that bring different facets of Generation Transformation to life. Visitors can explore the latest solutions across Packaging, Consumer, Infrastructure and Mobility segments.<\/p>\n\n\n\n
Matching materials with performance<\/strong><\/p>\n\n\n\n New packaging innovations developed in collaboration with brand owners and converters will be on display alongside Dow\u2019s full range of solutions including mono-polyethylene (mono-PE), biocircular, circular and post-consumer recycled (PCR) materials that provide enhanced product shelf life, tamper resistance and tear resistance, as well as helping customers prepare for the Packaging and Packaging Waste Regulation (PPWR). This includes the new D-PAK cartons, produced in collaboration with Elopak and Orkla Home and Personal Care (OHPC), which offer a unique mix of circular (recycled) polyethylene and bio-circular (renewable) polymers.<\/p>\n\n\n\n In the consumer sector, Dow will be showcasing its latest collaboration with Guerlain, one of the prestigious maisons of LVMH, the world\u2019s leading luxury brand. Guerlain is utilizing SURLYN\u2122 REN Ionomers for La Petite Robe Noir perfume caps, which offer the design freedom and transparency required by luxury brands. Also on show will be footwear and accessories from some of the world\u2019s most recognizable brands, demonstrating Dow\u2019s high-performance materials solutions that don\u2019t compromise on style or comfort.<\/p>\n\n\n\n Driving next-generation mobility<\/strong><\/p>\n\n\n\n Anticipating the upcoming end-of-life vehicle directive, Dow\u2019s MobilityScience\u2122 will showcase solutions that support Original Equipment Manufacturers (OEMs) in meeting regulatory targets, including the latest developments for automotive seating with EVOAIR\u2122 Polyolefin Elastomers (POE) based leather, a lightweight alternative leather solution offering a luxurious feel, and INFINAIR\u2122 Polymers for 3D Loop Technology enabling end-of-life mechanical recycling for seat cushion circularity. A range of products addressing the automotive industry\u2019s focus on lightweighting, circularity and electrification will also be featured.<\/p>\n\n\n\n Building places that last<\/strong><\/p>\n\n\n\n The breadth of Dow\u2019s cross-segment infrastructure offering will also be showcased at K, with a view to helping reduce greenhouse gas emissions, increase efficiency, and support the industry\u2019s transformation towards a more sustainable, resilient future. With the energy transition at the forefront, Dow will be showcasing solutions spanning from wire and cables to piping and building materials. REVOLOOP\u2122 Recycled Plastics Resins for cable jackets, incorporating post-consumer recycled (PCR) material, will also be featured at K.<\/p>\n\n\n\n \u201cWe have a once-in-a-generation opportunity to redefine plastics as a powerful enabler of sustainable transformation and modern life,\u201c said Abby Turner<\/strong>, sustainability and growth marketing director EMEA, Packaging and Specialty Plastics, Dow. \u201cWe are inviting partners from every sector to join us at K to help shape the industry for generations to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Dow will showcase the breadth of its materials science solutions to demonstrate how plastics can power positive change and a more sustainable, customer-centric future under the theme \u201cGeneration Transformation\u201d at K 2025 in Dusseldorf, Germany. \u201cInspired by this year\u2019s K Show theme \u2018The Power of Plastics\u2019, we asked ourselves: who, or what, generates that power?<\/p>\n","protected":false},"author":1,"featured_media":18713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[467],"class_list":{"0":"post-18712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech-innovation","8":"tag-dow"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=18712"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18712\/revisions"}],"predecessor-version":[{"id":18714,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18712\/revisions\/18714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/18713"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=18712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=18712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=18712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}