Renowned label and package printing leaders have joined Labelexpo as ambassadors in a unique affiliation with the global brand. The partnership is set to benefit the industry with targeted expertise and insights on folding carton, flexible packaging, materials, sustainability, and automation and AI.<\/p>\n\n\n\n
The event, which spans a 45-year history, is once more supporting the industry in its current transformative shift powered by technology, M&As and sustainability mandates reshaping the market.<\/p>\n\n\n\n
Meet the Labelexpo ambassadors<\/strong> They are: The ambassadors will command a prominent role at the Barcelona event by leading dedicated keynote, meet & greet, and Q&A sessions at The Pulse Arena: a bespoke space designed for education, networking and the convergence of innovative ideas.<\/p>\n\n\n\n Commenting on the partnership, ambassadors have said:<\/p>\n\n\n\n \u201cBeing named a Labelexpo Ambassador is both a privilege and a responsibility. Folding cartons represent a powerful new chapter for label converters especially those looking to scale into adjacent, sustainable formats. I expect to see growing interest in hybrid technology, automation-ready workflows, and carton-ready narrow-web platforms. For many, this will be the show where diversification becomes action.\u201d Will Parker – Senior Packaging Executive<\/p>\n\n\n\n \u201cIt is with great pleasure and honor to be asked to be a Labelexpo Ambassador, providing independent expertise as a face and a voice of the materials segment of the labeling and packaging value chain. I look forward to the show in Barcelona, bringing together material suppliers from across the globe and learning of new materials, technologies and how we can secure our supply chains moving forward.\u201d Corey Reardon \u2013 President & CEO, AWA Alexander Watson Associates<\/p>\n\n\n\n “I am honoured to be chosen as an ambassador for Labelexpo. Having dedicated over 40 years in print, I am passionate about our industry’s potential for future growth and fostering collaboration with the technology suppliers that will help converters make that possible. I look forward to bringing my unique experiences and insights to this role. Together, let’s inspire the next generation and build a legacy of innovation and excellence.” Chris Ellison \u2013 Managing Director, OPM Labels and Packaging Group Ltd<\/p>\n\n\n\n The Pulse Arena<\/p>\n\n\n\n The Pulse Arena, located at Hall 7 \u2013 Stand 7B27 at Fira Barcelona Gran Via, will be a central hub for learning and innovation, focusing on sustainability – with an emphasis on PPWR, diversification opportunities for label converters into flexible packaging and folding cartons, and the future of AI and automation in the industry.<\/p>\n\n\n\n Commenting on the show\u2019s evolution and the contribution ambassadors will bring to the industry, Jade Grace, Managing Director, Labelexpo Global Series said: “Labelexpo has evolved from a show focused on pressure-sensitive labels to a comprehensive platform covering the full spectrum of package printing. Our ambassadors embody the collaborative business mindset that’s emerged across the value chain, bringing expertise in folding carton, flexible packaging, sustainability, and automation that reflects how our industry has evolved to co-drive innovation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Renowned label and package printing leaders have joined Labelexpo as ambassadors in a unique affiliation with the global brand. The partnership is set to benefit the industry with targeted expertise and insights on folding carton, flexible packaging, materials, sustainability, and automation and AI. The event, which spans a 45-year history, is once more supporting the<\/p>\n","protected":false},"author":1,"featured_media":18614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[550],"class_list":{"0":"post-18613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-labelexpo"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=18613"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18613\/revisions"}],"predecessor-version":[{"id":18615,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18613\/revisions\/18615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/18614"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=18613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=18613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=18613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
As prominent industry experts, Labelexpo ambassadors will share their knowledge across the label and package printing ecosystem, targeting their specific areas of expertise and addressing the industry\u2019s current trends both online, via Labelexpo\u2019 s platforms, and in person, at Labelexpo Europe 2025.<\/p>\n\n\n\n
\u2022 Flexible Packaging: Chris Ellison \u2013 Managing Director, OPM Labels and Packaging Group Ltd
\u2022 Materials: Corey Reardon \u2013 President & CEO, AWA Alexander Watson Associates
\u2022 Sustainability: Marius Tent \u2013 Founder, ViaPackaging UG and 360 PackMastery
\u2022 Folding Carton: Will Parker – Senior Packaging Executive
\u2022 Automation and AI: Steve Metcalf – Founder, CEO, & Chief AI Officer – IMAGINE AI LIVE<\/p>\n\n\n\n