Gr\u00e1ficas Lersi, a packaging specialist based in Torrent near Valencia, Spain,\u00a0recently completed a major technological upgrade as part of a broader strategic transformation. The company, which serves high-demand sectors such as\u00a0food, pharmaceuticals, and cosmetics,\u00a0set an\u00a0ambitious growth target:\u00a0to reach between 20 and 25 million euros in annual revenue within four years.<\/p>\n\n\n\n
To do that, it needed more than just incremental upgrades. Lersi required a system capable of delivering high-volume output without compromising on flexibility, quality, or its environmental goals.\u00a0This led to a strategic investment in cutting-edge technology from HEIDELBERG and MK Masterwork,\u00a0two industry partners that are now playing a key role in Lersi\u2019s new production model.<\/p>\n\n\n\n
\u201cWe don\u2019t just want to participate in the market: we want to be among the winners. That\u2019s why it\u2019s important for us to work with a winning team,\u201d says C\u00e9sar Romero<\/strong>, CEO of Gr\u00e1ficas Lersi.<\/p>\n\n\n\n At the heart of the new setup is the Speedmaster CX 104 from HEIDELBERG, an eleven-color offset press designed for high-end, high-volume packaging production.\u00a0The press combines intelligent automation with robust performance. With features such as Autoplate Pro for fully automatic plate changes and Prinect Inpress Control for inline color and register control, Gr\u00e1ficas Lersi has been able to dramatically reduce setup times and eliminate unnecessary waste.<\/p>\n\n\n\n On the finishing side, the company turned to Masterwork MK, installing the Diana Easy 115 folder-gluer.\u00a0Capable of producing straight-line, 4- and 6-corner, and crash-lock bottom cartons, the Diana was outfitted with the MK Feeder and the Diana SmartPacker, a complete solution that automates feeding, gluing, and packing. The setup is designed to handle the increasingly complex requirements of Gr\u00e1ficas Lersi\u2019s core markets while minimizing manual intervention.<\/p>\n\n\n\n The impact was immediate. Within months of commissioning the new equipment, Gr\u00e1ficas Lersi reported a\u00a060% increase in production capacity, enabled by the seamless coordination between printing and postpress. According to Romero, this balance was crucial to their decision:<\/p>\n\n\n\n \u201cIt\u2019s not just about print quality or finishing speed, it\u2019s about the whole flow. HEIDELBERG and MK help us stay agile, from makeready to delivery.\u201d<\/p>\n\n\n\n The systems also align with the company\u2019s environmental goals. Reductions in makeready waste, energy-efficient design, and support for eco-certified substrates (such as FSC and PEFC) allow Gr\u00e1ficas Lersi to maintain its commitment to responsible production without compromising on performance.<\/p>\n","protected":false},"excerpt":{"rendered":" Gr\u00e1ficas Lersi, a packaging specialist based in Torrent near Valencia, Spain,\u00a0recently completed a major technological upgrade as part of a broader strategic transformation. The company, which serves high-demand sectors such as\u00a0food, pharmaceuticals, and cosmetics,\u00a0set an\u00a0ambitious growth target:\u00a0to reach between 20 and 25 million euros in annual revenue within four years. To do that, it needed<\/p>\n","protected":false},"author":1,"featured_media":18604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[1509,124],"class_list":{"0":"post-18603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-graficas-lersi","9":"tag-heidelberg"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=18603"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18603\/revisions"}],"predecessor-version":[{"id":18605,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18603\/revisions\/18605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/18604"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=18603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=18603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=18603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A new production backbone: Speedmaster CX 104 and MK Diana Easy 115<\/h4>\n\n\n\n