At Labelexpo Europe 2025, Avery Dennison will mark 90 years of \u201cMaking Possible\u201d by showcasing how its materials science and digital identification solutions continue to unlock new value for customers across the value chain.<\/p>\n\n\n\n
The company\u2019s exhibit will be headlined by a keynote appearance from President and CEO Deon Stander<\/strong> and will feature breakthrough solutions addressing some of today\u2019s most urgent business challenges. The booth will also offer a bold look into the next decade of innovation \u2014 from advances in circular packaging and intelligent labels to breakthroughs that will drive sustainability efficiency, shelf appeal and performance.<\/p>\n\n\n\n Helger Reitsma<\/strong>, vice president of marketing, Label and Packaging Materials EMENA at Avery Dennison, commented: Avery Dennison\u2019s Booth 3E61 will include:<\/p>\n\n\n\n Helping customers navigate circularity<\/strong> Packaging that captivates on shelf and connects with consumers<\/strong> Powering visibility from source to shelf<\/strong> Driving compliance and safety<\/strong> At Labelexpo Europe 2025, Avery Dennison will mark 90 years of \u201cMaking Possible\u201d by showcasing how its materials science and digital identification solutions continue to unlock new value for customers across the value chain. The company\u2019s exhibit will be headlined by a keynote appearance from President and CEO Deon Stander and will feature breakthrough solutions<\/p>\n","protected":false},"author":1,"featured_media":18588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[145],"class_list":{"0":"post-18587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-labelling","8":"tag-avery-dennison"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=18587"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18587\/revisions"}],"predecessor-version":[{"id":18589,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18587\/revisions\/18589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/18588"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=18587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=18587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=18587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u201cLabelexpo is a world-class stage for showcasing the best of our industry, and we\u2019re proud to mark our 90th anniversary by sharing how our innovations are helping customers stay ahead. Whether it\u2019s rethinking materials for a more circular future, enabling connectivity and creativity in packaging and beyond, or simplifying complex compliance demands, we\u2019re focused on unlocking new possibilities by connecting the physical and digital to solve some of the world\u2019s most complex challenges.\u201d<\/p>\n\n\n\n
The booth will bring the science of packaging recyclability and material reuse to life, showcasing solutions for every packaging format. Through real-time demonstrations, visitors will see how innovations like label release technology make it possible to recycle and reuse materials more effectively, helping brands stay ahead of tightening legislation and rising consumer expectations. Innovations on display include:<\/p>\n\n\n\n\n
A dedicated retail zone will spotlight packaging innovations designed to boost shelf appeal and drive consumer engagement, including the newest luxury materials from Avery Dennison\u2019s Infinity and Sensorial Collections as well as demos featuring RFID and NFC solutions.<\/p>\n\n\n\n
An interactive display will show how RFID technologies deliver end-to-end transparency, enabling real-time tracking from production to point-of-sale and helping businesses optimize operations and reduce shrink.<\/p>\n\n\n\n
Avery Dennison will also present its latest functional material and RFID solutions for automotive and EV batteries supporting greater traceability and connectivity. For the pharmaceutical sector, solutions are designed to improve patient safety and meet strict regulatory standards through improved product authentication and supply chain visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"