Sonke, a South African tech startup, has launched its first automated refill store \u2013 SKUBU \u2013 in Johannesburg, advancing its mission to revolutionise FMCG consumption in underserved communities by making essential goods more affordable and reducing single-use plastic waste.<\/p>\n\n\n\n
According to an IUCN\u00a0study, South Africa contributes around 35% of plastic pollution leaking into waterways and the marine environment in Southern and East Africa. The issue is posing an increasing threat to people\u2019s health and livelihoods, as well as biodiversity.<\/p>\n\n\n\n
In collaboration with\u00a0TRANSFORM, an impact accelerator led by Unilever, the UK Government\u2019s Foreign Commonwealth and Development Office and EY, Sonke is using the new store to test the viability of the refill model and promote consumer behavioural change. In addition to funding and in-kind business support, TRANSFORM has facilitated the enterprise\u2019s integration into Unilever\u2019s value chain. Sonke\u2019s refill store is dispensing products from Unilever brands including Sunlight and Handy Andy.<\/p>\n\n\n\n
Customers can refill their own containers at bulk prices, eliminating single-use packaging and providing shoppers with cost savings of up to 60%. Trained SKUBU ambassadors will be on site to guide shoppers through the process and assist with using the refill machines.<\/p>\n\n\n\n
The SKUBU store is also equipped with Internet of Things (IoT)-enabled technology, which allows live sales tracking, automated replenishment alerts, and real-time stock monitoring; ultimately, helping retailers to more efficiently respond to customer demand for essential goods.<\/p>\n\n\n\n
By removing barriers and making refill convenient and approachable, Sonke aims to inspire a shift toward more sustainable consumption habits, normalising the refill culture in local communities.<\/p>\n\n\n\n
Eben de Jongh<\/strong>, Founder and Managing Director at Sonke, said: Angela Kow<\/strong>, TRANSFORM Plastics Lead at Unilever, said: The first SKUBU is located at Entrance 1 of Chuma Mall in Diepsloot, Johannesburg. The launch of Sonke\u2019s SKUBU store is part of TRANSFORM\u2019s wider effort to support enterprises tackling plastic waste. By combining grant funding, business insight, practical experience, resources and networks, TRANSFORM funds and supports a range of enterprises to develop refill business models in Africa and Asia.<\/p>\n","protected":false},"excerpt":{"rendered":" Sonke, a South African tech startup, has launched its first automated refill store \u2013 SKUBU \u2013 in Johannesburg, advancing its mission to revolutionise FMCG consumption in underserved communities by making essential goods more affordable and reducing single-use plastic waste. According to an IUCN\u00a0study, South Africa contributes around 35% of plastic pollution leaking into waterways and<\/p>\n","protected":false},"author":1,"featured_media":18143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1484,191],"class_list":{"0":"post-18142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international","8":"tag-sonke","9":"tag-unilever"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=18142"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18142\/revisions"}],"predecessor-version":[{"id":18144,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18142\/revisions\/18144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/18143"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=18142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=18142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=18142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u201cFor a refill model to scale, it must be accessible, affordable and responsive to the communities they serve. Our collaboration with TRANSFORM in launching SKUBU is critical in our journey to reach this goal. By combining technology with onsite support from our ambassadors, we are able to respond to consumer needs in real time, building a refill model that is approachable and fits into everyday life.\u201d<\/p>\n\n\n\n
\u201cNot only is Sonke\u2019s store opening a major milestone for the enterprise, but it is also an important step for TRANSFORM. We\u2019re proud to help pioneering enterprises like Sonke scale refillable packaging models. To do this, we need continued cross-industry collaboration and investment in inclusive infrastructure to help these enterprises thrive.\u201d<\/p>\n\n\n\n