{"id":18107,"date":"2025-06-17T13:09:10","date_gmt":"2025-06-17T13:09:10","guid":{"rendered":"https:\/\/cpmirror.com\/?p=18107"},"modified":"2025-06-23T05:15:17","modified_gmt":"2025-06-23T05:15:17","slug":"amcor-develops-first-of-its-kind-more-sustainable-shrink-bag","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2025\/06\/17\/amcor-develops-first-of-its-kind-more-sustainable-shrink-bag\/","title":{"rendered":"Amcor develops first-of-its-kind more sustainable shrink bag"},"content":{"rendered":"\n<p>Amcor, a global leader in developing and producing responsible packaging solutions, is proud to launch a revolutionary turkey breast package for Butterball, LLC. The new Perflex\u00ae shrink bag design features a built-in handle that reduces packaging material and improves efficiency.<\/p>\n\n\n\n<p>Traditional turkey packaging utilizes a net around the product to create a strong carrying handle. Removing the additional packaging material achieves a more convenient and sustainable package.<\/p>\n\n\n\n<p>Compared to the incumbent netted turkey breast bag, the Amcor Perflex\u00ae handle bag delivers*:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>22% reduction in carbon footprint<\/li>\n\n\n\n<li>23% reduction in non-renewable primary energy demand<\/li>\n\n\n\n<li>22% reduction in water consumption<\/li>\n<\/ul>\n\n\n\n<p>The new Perflex\u00ae handle bag also improves efficiency by eliminating the manual netting process.<\/p>\n\n\n\n<p>The Catalyst\u2122 collaborative innovation team at Amcor worked closely with Butterball on the design and development of the new package, which was made for their boneless turkey breast roast. Catalyst\u2122 rapid prototyping capabilities were utilized to develop physical prototype iterations that were evaluated for functionality, strength and consumer preference.<\/p>\n\n\n\n<p>\u201cOur ability to deliver the actual production specifications in prototype quantities allowed Butterball to gain authentic consumer feedback at each stage of the design,\u201d explains <strong>Greta Shimon<\/strong>, marketing manager at Amcor.<\/p>\n\n\n\n<p>\u201cWe were pleased that Amcor\u2019s solution was compatible with our existing packaging equipment so we could efficiently make the change,\u201d said <strong>Valerie Saint Sing<\/strong>, senior brand manager for Butterball. \u201cConsumers are constantly seeking protein options that are nutritious and easy to prepare. Our boneless turkey breast roast is the perfect solution for a delicious, convenient meal. This sleek new packaging will certainly make it stand out on the shelf.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amcor, a global leader in developing and producing responsible packaging solutions, is proud to launch a revolutionary turkey breast package for Butterball, LLC. The new Perflex\u00ae shrink bag design features a built-in handle that reduces packaging material and improves efficiency. Traditional turkey packaging utilizes a net around the product to create a strong carrying handle.<\/p>\n","protected":false},"author":1,"featured_media":18108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[157,1481],"class_list":{"0":"post-18107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-flexible-packaging","8":"tag-amcor","9":"tag-butterball"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=18107"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18107\/revisions"}],"predecessor-version":[{"id":18109,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/18107\/revisions\/18109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/18108"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=18107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=18107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=18107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}