Sonoco, a global leader in value-added sustainable metal and fibre packaging, and Grands Moulins de Paris (GMP), a century-old miller and the market leader in terms of value in the supermarket flour sector with its Francine brand, are proud to celebrate the 60th anniversary of this symbolic brand. As part of this milestone, GMP is launching a limited-edition design of Francine\u2019s flagship Supr\u00eame flour in Sonoco\u2019s GreenCan\u00ae packaging, paying tribute to the brand\u2019s heritage while reinforcing their shared commitment to sustainability.<\/p>\n\n\n\n
Founded in 1929, Grand Moulins de Paris is proud to belong to the 10,000 farmers in north-eastern France who own the VIVESCIA cooperative group. GMP selects the best 100% French breadmaking wheat from its eight mills to produce quality flours and milling mixes for small-scale bakeries, the food industry, and supermarkets in France and abroad. GMP promotes French milling and baking expertise, notably through the iconic Francine brand. Its passion for taste and innovation is also passed on through the Paris Bakery and Patisserie School, which trains almost 450 students (young people and adults) every year.<\/p>\n\n\n\n
To mark the 60th anniversary of the iconic Francine brand, Grands Moulins de Paris has launched an extensive 360\u00b0 communication plan which began in February, including in-store activations, internally with all employees and staff and digital initiatives on social media channels, of the brand and of Grands Moulins de Paris. Additionally, the brand\u2019s three flagship references including the Supr\u00eame flour packaged in Sonoco GreenCan\u00ae paper container, are available in limited editions, paying homage to the original graphic codes of the Francine brand. Sonoco is supporting the rollout of this limited edition.<\/p>\n\n\n\n
In the 1980s, Francine was the first brand to launch a range of flours in rigid containers, with the iconic Farine Supr\u00eame, bringing greater convenience to the kitchen.\u00a0More than four decades later, still true to its leadership role, the brand was already exploring solutions to limit its environmental impact. From this perspective, GMP chose Sonoco’s GreenCan\u00ae solution, which made it possible to limit the environmental impact by promoting circular and \u00a0responsible use of packaging materials, in line with GMP\u2019s\u00a0sustainable development commitments. With the Sonoco GreenCan\u00ae container, GMP combines robustness, practicality, recyclability, and re-use. GreenCan\u00ae is a solution designed as a fully recyclable paper-based, with up to 96% paper content and over 60% recycled materials.<\/p>\n\n\n\n
Guillaume Sireix, Director of Sonoco GreenCan Studio<\/strong>, has a deep-rooted connection to the Francine brand. Having worked on the project for over 18 years, he continues the legacy of his father, Georges Sireix, who was instrumental in the development of GreenCan\u00ae. Reflecting on this journey, Guillaume shared: \u201cWorking on the Francine brand with my father was an incredible journey. His vision for sustainable, high-quality packaging lives on, and I\u2019m proud to continue our partnership with GMP as we celebrate this major milestone.\u201d<\/p>\n\n\n\n Philippe Choquet, Sales Manager for Sonoco Consumer Europe<\/strong>, added: \u201cGrands Moulins de Paris has been a fantastic partner over the years, and we truly value the trust they place in us. The Sonoco GreenCan\u00ae solution perfectly aligns with GMP\u2019s commitment to sustainability and premium quality. We\u2019re excited to see the limited-edition Francine packaging come to life and look forward to many more years of collaboration.\u201d<\/p>\n\n\n\n With over 96% recyclability and more than 60% recycled content, Sonoco\u2019s GreenCan\u00ae is a testament to the company\u2019s dedication to sustainable innovation. The limited-edition Francine Supr\u00eame flour packaging will be available in stores as part of the anniversary celebrations, offering consumers a nostalgic yet forward-thinking take on a beloved brand.<\/p>\n","protected":false},"excerpt":{"rendered":" Sonoco, a global leader in value-added sustainable metal and fibre packaging, and Grands Moulins de Paris (GMP), a century-old miller and the market leader in terms of value in the supermarket flour sector with its Francine brand, are proud to celebrate the 60th anniversary of this symbolic brand. As part of this milestone, GMP is<\/p>\n","protected":false},"author":1,"featured_media":17935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[383],"class_list":{"0":"post-17934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-sonoco"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/17934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=17934"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/17934\/revisions"}],"predecessor-version":[{"id":17936,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/17934\/revisions\/17936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/17935"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=17934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=17934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=17934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}