Building on the world\u2019s first \u201copen\u2010managed\u201d reuse system for hot and cold drink cups in Aarhus, Denmark, TOMRA Reuse this week unveiled at the\u00a0Reuse Economy Expo\u00a0a Reuse Collection Point (RCP) capable of handling food packaging for the first time. The new reverse vending machine (RVM) demonstrates the next step in TOMRA\u2019s Rotake solution: a fully integrated platform for collecting, transporting, sanitizing, quality-assuring and redistributing reusable takeaway containers.<\/p>\n\n\n\n
An integrated infrastructure handling all parts of the reuse value chain<\/strong><\/p>\n\n\n\n TOMRA\u2019s Rotake system relies on serialized QR codes<\/strong> to track every item\u2019s journey:<\/p>\n\n\n\n This latest innovation marks a significant step forward for enabling a truly circular economy and world without waste. Additionally, by comparing the number of rotations against single-use alternatives, the system delivers\u00a0hard data<\/strong>\u00a0on carbon and waste savings.\u00a0According to a Eunomia study, reusable plastic cups only need to be used six times to out-perform the lowest-impact single-use option (recycled cardboard cups) on environmental metrics.<\/p>\n\n\n\n Once rolled out, the Rotake system could play an important part in keeping Europe\u2019s cities clean and healthy, as Geir S\u00e6ther, SVP and Head of TOMRA Reuse explains: \u201cEuropean cities come alive in summer \u2014 coffee on the go, park picnics, open-air festivals, and more \u2013 but this vibrancy also drives litter and waste. We want to make reuse as convenient as single use, which is why our new Reuse Collection Point builds on over 50 years of our expertise in deposit return systems, to help cities tackle their growing amounts of waste.\u201d<\/p>\n\n\n\n City pilot: Aarhus, Denmark ditches single-use cups<\/strong><\/p>\n\n\n\n Since the launch of TOMRA\u2019s city-wide cup pilot in January 2024, Aarhus consumers have paid a DKK 5 deposit for reusable cups \u2014 redeemable instantly at collection points across the city center. To date, more than 1 million cups<\/strong> have been returned, yielding an 85 %<\/strong> redemption rate and substantial reductions in single-use waste.<\/p>\n\n\n\n \u201cWhat we have learnt from these pilots is that effective circular systems must combine bold environmental targets and supportive regulations with smart infrastructure and consumer incentives to shift behavior,\u201d Geir S\u00e6ther says. \u201cOur open-managed approach adapts to any QR-coded packaging, providing cities and event organizers with a simple way to reduce waste and protect resources.\u201d<\/p>\n\n\n\n In addition to additional city pilots, TOMRA is fast-tracking Rotake Venue<\/strong>, optimized for large events and stadiums with high throughput and instant collection needs. A working demonstration is on display at the TOMRA stand this week at the Reuse Economy Expo.<\/p>\n\n\n\n More innovations on display at the Reuse Economy Expo<\/strong><\/p>\n\n\n\n The Reuse Collection Point is not the only product launching from TOMRA at the Reuse Economy Expo. TOMRA is also introducing the TOMRA T70 Dual BottleGlide \u2013 a customized solution developed to support the\u00a0CITEO ReUse project, a national reuse system for food packaging in large and medium-sized supermarkets in France. Based on the TOMRA T70 Dual platform, it has been specifically adapted for the return of reusable glass bottles. The zigzag bottle return system is designed to slow and align bottles to prevent damage, allowing them to be effectively sanitized and reused by producers, instead of being downcycled or discarded.<\/p>\n\n\n\n Commenting on this new development, St\u00e9phan Arino<\/strong>, Vice President of Public Affairs at TOMRA said: \u201cEffective reuse systems rely on smart, intuitive technology, as well as strong regulation and consumer incentives. Our innovations provide the backbone cities and producers need to comply with EPR obligations and deliver circular systems that transform the way we use and reuse the planet\u2019s resources.\u201d<\/p>\n\n\n\n \u201cAs France and the EU continue to push for circularity through regulations like PPWR, TOMRA Collection France is proud to offer solutions that are ready today,\u201d said Paul Fabiano<\/strong>, Managing Director, TOMRA Collection France. \u201cOur participation in the Reuse Economy Expo is an important opportunity to connect with partners, cities, and businesses ready to create a world without waste.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Building on the world\u2019s first \u201copen\u2010managed\u201d reuse system for hot and cold drink cups in Aarhus, Denmark, TOMRA Reuse this week unveiled at the\u00a0Reuse Economy Expo\u00a0a Reuse Collection Point (RCP) capable of handling food packaging for the first time. The new reverse vending machine (RVM) demonstrates the next step in TOMRA\u2019s Rotake solution: a fully<\/p>\n","protected":false},"author":1,"featured_media":17805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[111],"class_list":{"0":"post-17804","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech-innovation","8":"tag-tomra"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/17804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=17804"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/17804\/revisions"}],"predecessor-version":[{"id":17806,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/17804\/revisions\/17806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/17805"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=17804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=17804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=17804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n