James Cropper, the groundbreaking advanced materials and paper products expert, has further cemented its reputation for innovation and business excellence after being nominated for a prestigious Prolific North Award for B2B Marketing Campaign of the Year.<\/p>\n\n\n\n
Judges named the\u00a0Sometimes It Is Black & White campaign\u00a0as one of the year\u2019s outstanding and most impactful marketing campaigns. The project used a blend of event marketing, social media, and unique visual concepts to position James Cropper\u2019s Rydal Packaging Collection of premium recycled uncoated board as the premier sustainable material for the luxury packaging industry.<\/p>\n\n\n\n
Delivered in collaboration between\u00a0James Cropper, its design and strategy consultancy EXP, and finishing expert Foilco,\u00a0Sometimes It Is Black & White\u00a0involved the creation of ten striking cards, each made using a product from the Rydal range, that were printed with eye-catching designs and finished with foiling and embossing. The cards were packed in an exquisitely produced embossed folder and distributed at the Packaging Premi\u00e8re & PCD event in Milan to 8000 industry professionals in attendance.<\/p>\n\n\n\n
Jordan Scott<\/strong>, Marketing Communications Manager, was elated at the news, saying, \u201cOur mission was to dispel the myth that recycled material doesn\u2019t have the right characteristics for luxury packaging, and to inspire luxury brands to embrace sustainable practices. We wanted to redefine industry standards, and dispelling myths about the quality of recycled material is an important part of our effort to lead the way toward a better future \u2013 just as we\u2019ve done for 180 years. And through the combined efforts of three northern companies working together with one shared vision, we achieved that mission.<\/p>\n\n\n\n \u201cWe\u2019re used to pushing the boundaries of what\u2019s possible in paper materials, and so we wanted to apply that same ethos to this campaign,\u201d Jordan added. \u201cThe response to the campaign has been overwhelmingly positive, and to be nominated by our colleagues in the northern business community is a tremendous honour. I want to thank our partners at EXP and Foilco, as well as the talented creatives and material experts in our James Cropper team who keep raising the bar every single day.\u201d<\/p>\n\n\n\n The campaign stands out as\u00a0a triumph of northern creativity and manufacturing, having delivered strong results for James Cropper\u2019s business and helping to raise the profile of British innovation throughout the global packaging industry.<\/p>\n","protected":false},"excerpt":{"rendered":" James Cropper, the groundbreaking advanced materials and paper products expert, has further cemented its reputation for innovation and business excellence after being nominated for a prestigious Prolific North Award for B2B Marketing Campaign of the Year. Judges named the\u00a0Sometimes It Is Black & White campaign\u00a0as one of the year\u2019s outstanding and most impactful marketing campaigns.<\/p>\n","protected":false},"author":1,"featured_media":16926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,64],"tags":[243],"class_list":{"0":"post-16925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"category-latest-news","9":"tag-james-cropper"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=16925"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16925\/revisions"}],"predecessor-version":[{"id":16927,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16925\/revisions\/16927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/16926"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=16925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=16925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=16925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}