{"id":16777,"date":"2025-04-01T12:47:49","date_gmt":"2025-04-01T12:47:49","guid":{"rendered":"https:\/\/cpmirror.com\/?p=16777"},"modified":"2025-04-01T12:47:49","modified_gmt":"2025-04-01T12:47:49","slug":"investing-in-the-future-somadis-smart-solutions-for-evolving-needs","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2025\/04\/01\/investing-in-the-future-somadis-smart-solutions-for-evolving-needs\/","title":{"rendered":"Investing in the Future: SOMADI\u2019s Smart Solutions for Evolving Needs"},"content":{"rendered":"\n

A Legacy of Excellence and Modernization\u00a0<\/strong><\/p>\n\n\n\n

SOMADI, established 60 years ago by Ludovic Chartouni\u2019s grandfather, has become a cornerstone of Morocco\u2019s printing industry. Patrick Chartouni, the founder’s son, through strict and rigorous management and his eagerness to invest in a profession he is passionate about, was able to energize the company before the arrival of his son: Ludovic, who brought a broader vision. Ludovic joined the family business in 2014 and is now the company\u2019s General Manager. He brought a vision of modernization and process optimization to ensure the company could adapt to change and overcome future challenges. Over the years, SOMADI has embraced innovative technology, focusing on publishing, communication, and high-quality packaging. <\/p>\n\n\n\n

Complementing SOMADI\u2019s expertise is WEPRINT, an online printing shop that offers a wide range of customizable products, from personalized wedding invitations to promotional displays. Orders placed through WEPRINT are manufactured at the SOMADI factory, combining the convenience of online services with SOMADI\u2019s renowned craftsmanship.<\/p>\n\n\n\n

\u201cThe synergy between SOMADI and WEPRINT allows us to provide both the convenience of online ordering and the exceptional quality our customers have come to expect,\u201d Ludovic explains.<\/p>\n\n\n\n

Their latest investment, the\u00a0GL540 with HUV coating\u00a0and the\u00a0GL640 in conventional, highlights their commitment to delivering enduring value and cost-effective solutions, ensuring they\u00a0remain\u00a0at the forefront of the industry for years to come.\u00a0<\/p>\n\n\n\n

Balancing Quality and Efficiency\u00a0<\/strong><\/p>\n\n\n\n

While SOMADI\u2019s new machines are capable of high speeds\u2014up to 16,000 sheets per hour\u2014Ludovic emphasizes that their true value lies in their ability to adapt to SOMADI\u2019s unique requirements. \u201cOur typical print runs are between 500 and 15,000 copies, so we don\u2019t need maximum speeds. What matters is the consistent quality, faster setups, and lasting performance, which ensure our operations remain efficient and cost-effective.\u201d <\/p>\n\n\n\n

This strategic approach has allowed SOMADI to maintain a diverse portfolio, with packaging accounting for 40\u201350% of their revenue and publishing the remainder. Their investment in flexible, high-performance equipment positions them to overcome future challenges while maintaining a competitive edge.\u00a0<\/p>\n\n\n\n

A Partnership Built on ROI and Trust\u00a0<\/strong><\/p>\n\n\n\n

SOMADI\u2019s relationship with Komori has further demonstrated how collaboration drives long-term success.<\/p>\n\n\n\n

They have demonstrated an understanding of SOMADI\u2019s specific challenges, ensuring that the Komori presses meet both their technical and operational needs.<\/p>\n\n\n\n

\u201cWe\u2019re very satisfied, not just with the machines but with the relationship we\u2019ve built. Komori has provided cost-effective solutions tailored to our needs, with a focus on delivering enduring value and addressing our future challenges\u201d, Ludovic adds.<\/p>\n\n\n\n

Equally, the strong partnership with the distributor,\u00a0Conseil Graphique, alongside\u00a0Komori, has been a key factor in SOMADI\u2019s success.\u00a0In Morocco, the distributor often plays a critical role, and Dominique\u2019s\u00a0(owner of Conseil Graphique)\u00a0dedication to reliability and fast intervention has been a\u00a0cornerstone of this relationship. \u201cTheir on-site support minimizes downtime and gives us peace of mind,\u201d says Ludovic.\u00a0<\/p>\n\n\n\n

A Testament to Partnership and Progress\u00a0<\/strong><\/p>\n\n\n\n

This focus on future-proof solutions and partnerships ensures SOMADI remains well-equipped to adapt to changing industry demands while delivering exceptional value to their customers. By combining cutting-edge technology with strong relationships, SOMADI sets an example of how businesses can achieve cost-effective operations and sustainable growth. <\/p>\n\n\n\n

As Ludovic reflects, \u201cIt\u2019s not just about the technology; it\u2019s about working with people who understand your vision and help you achieve the ROI and long-term value you\u2019re striving for.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

A Legacy of Excellence and Modernization\u00a0 SOMADI, established 60 years ago by Ludovic Chartouni\u2019s grandfather, has become a cornerstone of Morocco\u2019s printing industry. Patrick Chartouni, the founder’s son, through strict and rigorous management and his eagerness to invest in a profession he is passionate about, was able to energize the company before the arrival of his son: Ludovic, who brought a<\/p>\n","protected":false},"author":1,"featured_media":16778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[1321],"class_list":{"0":"post-16777","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-somadi"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=16777"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16777\/revisions"}],"predecessor-version":[{"id":16779,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16777\/revisions\/16779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/16778"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=16777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=16777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=16777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}