{"id":16581,"date":"2025-03-21T13:44:30","date_gmt":"2025-03-21T13:44:30","guid":{"rendered":"https:\/\/cpmirror.com\/?p=16581"},"modified":"2025-03-21T13:44:30","modified_gmt":"2025-03-21T13:44:30","slug":"masterpress-e-commerce-innovates-towards-more-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2025\/03\/21\/masterpress-e-commerce-innovates-towards-more-sustainable-packaging\/","title":{"rendered":"Masterpress E-Commerce Innovates Towards More Sustainable Packaging"},"content":{"rendered":"\n<p>Masterpress e-commerce is advancing environmentally responsible packaging solutions with recyclable paper-based tear tape from tesa\u00ae, and \u201ceco-bubbles\u201d, eliminating plastic from e-commerce envelopes.<\/p>\n\n\n\n<p>Masterpress e-commerce,\u00a0a subsidiary of\u00a0Masterpress, a leading European provider of printed decorative packaging solutions, addresses the growing demand for eco-friendly alternatives in e-commerce packaging, demonstrating new solutions that eliminate plastic in e-commerce envelopes.\u00a0The latest developments include paper envelopes featuring a recyclable paper-based tear tape from tesa\u00ae, a multinational producer of innovative adhesive tapes and self-adhesive product solutions, and \u201ceco-bubble,\u201d a paper-based protective filler replacing the bubble wrap.\u00a0<\/p>\n\n\n\n<p>\u201cWhen ordering products online, customers are often left with a question how to recycle the different elements of the packaging. At Masterpress e-commerce, we want to make recycling simple, straightforward, and environmentally sustainable,\u201d said Marek Sici\u0144ski, project manager at Masterpress e-commerce. &#8220;Our collaboration with tesa to replace plastic with the paper-based tear tape and developments like the \u201ceco-bubble\u201d are part of our strategy to delivering innovative and fully recyclable solutions that the e-commerce customers are waiting for.&#8221;&nbsp;<\/p>\n\n\n\n<p>tesa<strong><sup>\u00ae&nbsp;51344 paper-based tear tape<\/sup><\/strong>&nbsp;offers a recyclable alternative to traditional plastic sealing solutions, ensuring easy opening without compromising sustainability. This tear tape can be integrated into paper-based envelopes, contributing to the elimination of single-use plastics in packaging.&nbsp;The&nbsp;<strong>\u201ceco-bubble\u201d<\/strong>&nbsp;filler is designed to replace traditional plastic bubble wrap, providing durable, paper-based cushioning that is fully recyclable. Made from a variety of materials, including kraft paper and recycled options, the eco-bubble offers robust protection for products during transit, particularly in the cosmetics and jewellery sectors.&nbsp;<\/p>\n\n\n\n<p>With the \u201ceco-bubble\u201d and tesa<sup>\u00ae<\/sup>&nbsp;51344 paper-based tear tape, end-users no longer have any doubts whether they need to remove plastic components or which recycling stream to use, simplifying the recycling process.&nbsp;Masterpress e-commerce offers a range of materials for its packaging solutions, including kraft paper, bleached paper, and bio-paper made from agricultural waste. These materials were selected for their durability and minimal environmental impact, ensuring that all packaging aligns with the principles of a circular economy.&nbsp;<\/p>\n\n\n\n<p><strong>Market Expansion and Scalability<\/strong>&nbsp;<\/p>\n\n\n\n<p>Masterpress e-commerce began trials for the eco-bubble solution in mid-2024, initially focusing on the cosmetics and jewellery sectors. The company is also preparing to scale production with plans to roll out tailored-made machinery, enabling broader adoption of the solution.&nbsp;&nbsp;Masterpress continues to explore opportunities with potential large-scale customers, aiming to scale up production and extend these innovations to a wider range of industries.&nbsp;<\/p>\n\n\n\n<p><strong>Masterpress e-commerce division<\/strong>&nbsp;<\/p>\n\n\n\n<p>Masterpress e-commerce, established as a dedicated subsidiary of Masterpress, focuses on providing innovative, sustainable packaging solutions specifically tailored for the growing e-commerce market. Leveraging Masterpress\u2019 over 25 years of expertise in printed decorative packaging, Masterpress e-commerce is addressing both environmental challenges and evolving consumer expectations in the e-commerce sector.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Masterpress e-commerce is advancing environmentally responsible packaging solutions with recyclable paper-based tear tape from tesa\u00ae, and \u201ceco-bubbles\u201d, eliminating plastic from e-commerce envelopes. Masterpress e-commerce,\u00a0a subsidiary of\u00a0Masterpress, a leading European provider of printed decorative packaging solutions, addresses the growing demand for eco-friendly alternatives in e-commerce packaging, demonstrating new solutions that eliminate plastic in e-commerce envelopes.\u00a0The latest<\/p>\n","protected":false},"author":1,"featured_media":16582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1300],"class_list":{"0":"post-16581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international","8":"tag-masterpress"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=16581"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16581\/revisions"}],"predecessor-version":[{"id":16583,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16581\/revisions\/16583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/16582"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=16581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=16581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=16581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}