DS Smith, international fibre-based packaging company and Martins Brewery are working in partnership to create a custom-made sustainable 6-packhandle packaging solution for holding the glass bottles of organic beer together while incorporating functionality and entertainment into the core sustainable packaging concept.<\/p>\n\n\n\n
The new 6-packhandle packaging solution is designed to create a memorable experience and enhance the purchasing and \u2018unboxing\u2019 experience of the brewery\u2019s customers. The unpacking process is designed to be simple, and the corrugated cardboard solution has a clever folding system for the creation of six individual beer compartments. As a part of its fun factor, the brewery has placed a range of mathematical puzzles inside the packaging for customers to explore and as a part of the brand\u2019s sociable ethos.<\/p>\n\n\n\n
The packaging solution is made from 100% recyclable material in the form of uncoloured brown cardboard and is constructed with eco-friendly adhesive. The 6-packhandle is designed for simple construction and manual folding. Consequently, it can be implemented into the manufacture and production process without the need for complex machinery or special equipment.<\/p>\n\n\n\n
The eco brown cardboard design is bold and impactful to clearly communicate the brewery brand\u2019s values, and the 6-packhandle is designed to allow for distinctive printing on its external sides and a large space for brand storytelling. The overall structure of the packaging is held together with eco-friendly glue.<\/p>\n\n\n\n
The packaging design theme was created by Martins Brewery manager, Alexandra Pilkov\u00e1<\/strong>, who was inspired by popular themes among the brand\u2019s social media followers, and according to\u00a0Norbert Pilka, CEO, Martins Brewery:<\/strong><\/p>\n\n\n\n \u201cOur products have a sustainable ethos. We wanted to combine \u2018logically ecological beer\u2019 with sustainable packaging and the design concept immediately catches the customer\u2019s attention in a retail environment and the packaging contains maths and fun tasks that reflect the individuality of the Martin\u2019s brewery brand for our customers. The puzzles, like the recyclable packaging can be reused. We feel that we have achieved a high-quality product, innovation, functionality, and an attractive design all-in-one.\u201d\u00a0<\/p>\n\n\n\n The DS Smith design team apply their bespoke industry-first and unique Circular Design Metrics (CDM) tools to measure and quantify the sustainability performance of each of their packaging solutions across eight key indicators, ranging from carbon footprint, reuse, supply chain optimisation, recyclability, and material utilisation to recycled content.<\/p>\n\n\n\n Martin N\u011bmec, Subregional Managing Director, DS Smith, Slovakia<\/strong><\/p>\n\n\n\n \u201cWe are thrilled for this opportunity to collaborate with Martins Brewery and to produce a solution that has an innovative, interactive, and memorable component. Our design team also set out to support this customer in reducing the volume and number of materials and with a focus on keeping these materials in use for longer. We have also worked hard to ensure that these holders can be easily constructed.\u201d<\/p>\n\n\n\n Through its purpose of\u00a0Redefining Packaging for a Changing World\u00a0and its companywide Now and Next sustainability strategy, DS Smith is committed to leading a transition to the circular economy and to delivering innovative sustainable packaging solutions for its customers and society at large.<\/p>\n","protected":false},"excerpt":{"rendered":" DS Smith, international fibre-based packaging company and Martins Brewery are working in partnership to create a custom-made sustainable 6-packhandle packaging solution for holding the glass bottles of organic beer together while incorporating functionality and entertainment into the core sustainable packaging concept. The new 6-packhandle packaging solution is designed to create a memorable experience and enhance<\/p>\n","protected":false},"author":1,"featured_media":16207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[112,1265],"class_list":{"0":"post-16206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-ds-smith","9":"tag-martins-brewery"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=16206"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16206\/revisions"}],"predecessor-version":[{"id":16208,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/16206\/revisions\/16208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/16207"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=16206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=16206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=16206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}