{"id":15764,"date":"2025-01-18T10:15:19","date_gmt":"2025-01-18T10:15:19","guid":{"rendered":"https:\/\/cpmirror.com\/?p=15764"},"modified":"2025-01-18T10:15:19","modified_gmt":"2025-01-18T10:15:19","slug":"upm-raflatac-unveils-new-swatchbooks-for-wine-spirits-beverage-and-premium-labelling","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2025\/01\/18\/upm-raflatac-unveils-new-swatchbooks-for-wine-spirits-beverage-and-premium-labelling\/","title":{"rendered":"UPM Raflatac unveils new swatchbooks for wine, spirits, beverage and premium labelling"},"content":{"rendered":"\n<p>UPM Raflatac is excited to announce the launch of its new swatchbooks for wine, spirits, beverage and premium labelling. The swatchbooks, available in a compact and larger-scale format in the EMEIA market, allow printers, brands and designers to assess the texture, colour and aesthetics of a wide portfolio of high-quality label materials.<\/p>\n\n\n\n<p>\u201cSwatchbooks are essential tools for printers and designers, providing both a visual and tactile feel of label materials. Our goal was to present our solutions in a way which is both user-friendly and uniquely inspirational for the target market,\u201d describes&nbsp;<strong>Stefano Pistoni<\/strong>, Senior Manager, Business Growth, Wine and Spirits Label Solutions, UPM Raflatac.<\/p>\n\n\n\n<p>The swatchbooks include UPM Raflatac\u2019s SmartChoice\u2122 paper and filmic solutions. These solutions help support brand-owners wanting to reduce their environmental impact through materials with recycled content and renewable or resource-optimized raw materials. Detailed product information for these and other solutions is accessible via QR codes throughout the swatchbook. Examples of the featured SmartChoice solutions are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carbon Action PP UCO, an ISCC PLUS certified bio-circular face film made with 30% renewable content on a mass-balance basis, enabling quantified carbon footprint reduction.<\/li>\n\n\n\n<li>Forest Film, the world\u2019s first ISCC certified wood-based plastic label material.<\/li>\n\n\n\n<li>Ocean Action, the world\u2019s first certified label material to fight ocean bound plastic pollution.<\/li>\n\n\n\n<li>Drops WSA PCR-FSC, a unique textured paper with 100% recycled fiber share.<\/li>\n<\/ul>\n\n\n\n<p>To develop the swatchbook design, UPM Raflatac collaborated with multiple-time Pentawards winning design agency Maba, and industry leading printer Grafical also participated in the project. By collaborating with such well-established value chain partners UPM Raflatac was able to gain insights from the actual users of swatchbooks, enabling the creation of the best possible user experience.<\/p>\n\n\n\n<p>\u201cThe beautiful design of the new swatchbooks is inspired by UPM&#8217;s Finnish heritage and Nordic nature. This, combined with innovation and design traditions, is showcased throughout the new swatchbooks, featuring shapes that resemble Finnish lakes and an innovative, nature-inspired aesthetic,\u201d says<strong>&nbsp;Carles Anadon<\/strong>, Senior Manager, Business Growth, Consumer Label Solutions, UPM Raflatac.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPM Raflatac is excited to announce the launch of its new swatchbooks for wine, spirits, beverage and premium labelling. The swatchbooks, available in a compact and larger-scale format in the EMEIA market, allow printers, brands and designers to assess the texture, colour and aesthetics of a wide portfolio of high-quality label materials. \u201cSwatchbooks are essential<\/p>\n","protected":false},"author":1,"featured_media":15765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[334],"class_list":{"0":"post-15764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-upm-raflatac"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/15764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=15764"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/15764\/revisions"}],"predecessor-version":[{"id":15766,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/15764\/revisions\/15766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/15765"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=15764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=15764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=15764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}