Mets\u00e4 Board, a leading European producer of premium fresh fibre paperboards, has developed a multipurpose, space-saving promotional packaging for HejBuddy, a Finnish cosmetics brand. Offering flexibility and luxury appeal, the new lightweight packaging is made of micro-flute corrugated board using Mets\u00e4 Board\u2019s white kraftliner.<\/p>\n\n\n\n
The new packaging is 50% lighter than a traditional rigid box made of recycled fibres. Traditionally, rigid boxes are imported from Asia as assembled packaging, which requires a lot of container space. The new packaging developed by Mets\u00e4 Board requires minimal storage capacity as it can be easily folded into a box when necessary. Once the packaging has been used, it can be unfolded and recycled easily.<\/p>\n\n\n\n
With a focus on seasonal adaptability, the packaging also includes a sleeve that can be customised for different branding needs, providing a versatile and cost-efficient solution for brand owners. In addition, the micro-flute boxes allow for greater flexibility as local production can be done in smaller batches.<\/p>\n\n\n\n
\u201cWe wanted eye-catching packaging, produced with the environment in mind,\u201d says Niina Tuominen<\/strong>, founder of the HejBuddy brand. \u201cNature is an important value for our company, and I\u2019m a forest owner myself. It was important that our partner shared our values, and Mets\u00e4 Board\u2019s sustainable approach made them the perfect fit.\u201d<\/p>\n\n\n\n \u201cThe objective was to develop a better solution to rigid boxes. The new micro-flute paperboard packaging offers a flexible alternative for our customers. It\u2019s durable and lightweight, perfect for brands seeking both style and practicality,\u201d says Ilkka Harju<\/strong>, Packaging Services Director at Mets\u00e4 Board.<\/p>\n","protected":false},"excerpt":{"rendered":" Mets\u00e4 Board, a leading European producer of premium fresh fibre paperboards, has developed a multipurpose, space-saving promotional packaging for HejBuddy, a Finnish cosmetics brand. Offering flexibility and luxury appeal, the new lightweight packaging is made of micro-flute corrugated board using Mets\u00e4 Board\u2019s white kraftliner. The new packaging is 50% lighter than a traditional rigid box<\/p>\n","protected":false},"author":1,"featured_media":14647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[333],"class_list":{"0":"post-14646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-metsa-board"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/14646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=14646"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/14646\/revisions"}],"predecessor-version":[{"id":14648,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/14646\/revisions\/14648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/14647"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=14646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=14646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=14646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}