{"id":12529,"date":"2024-01-13T05:09:14","date_gmt":"2024-01-13T05:09:14","guid":{"rendered":"https:\/\/cpmirror.com\/?p=12529"},"modified":"2024-01-17T03:58:04","modified_gmt":"2024-01-17T03:58:04","slug":"smurfit-kappa-leads-the-industry-in-worldstar-awards","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2024\/01\/13\/smurfit-kappa-leads-the-industry-in-worldstar-awards\/","title":{"rendered":"Smurfit Kappa leads the industry in WorldStar awards"},"content":{"rendered":"\n

Packaging leader leaves competitors behind to pick up 12 awards<\/strong><\/p>\n\n\n\n

Smurfit Kappa has demonstrated its leadership in the packaging industry by picking up an impressive 12 WordStar awards, more than any other entrant.<\/p>\n\n\n\n

The achievement in the prestigious global packaging awards is testament to Smurfit Kappa\u2019s unwavering commitment to designing the most innovative, creative and sustainable solutions for its customers.<\/p>\n\n\n\n

Solutions that distinguished themselves in this year\u2019s WorldStar awards include an octagonal cake box<\/a>, a transportation pack for electric scooters and a striking point-of-sale display for sardines.<\/p>\n\n\n\n

The ecommerce<\/a> category was an area in which Smurfit Kappa shone. One of the products that caught the judges\u2019 eyes in this category was a clever ecommerce pack for plants which keeps the soil and pot separate to prevent spillage and arrive intact.<\/p>\n\n\n\n

Smurfit Kappa\u2019s sustainability credentials were evident in each of the 12 winning submissions. A 100% paper-based reel for engineering components, previously made from plastic and metal, eliminated 35 tonnes of plastic annually.<\/p>\n\n\n\n

A pack created for the PPG paint multinational was one of the stars of the Household category. The plastic jerry can was replaced with a Bag-in-Box<\/a> solution which facilitates easier pouring of the paint and led to an 80% plastic reduction.<\/p>\n\n\n\n

Commenting on Smurfit Kappa\u2019s success, Arco Berkenbosch, Chief Innovation Officer at Smurfit Kappa, said: \u201cWe are thrilled to have come out top at these highly respected and global awards. Over the years, we have built up a collection of over 8000 designs on our Innobook <\/a>tool which our design teams can draw on for inspiration. This has really helped to foster a culture of creativity and raise the bar internally.<\/p>\n\n\n\n

\u201cI\u2019d like to congratulate the talented people across Europe and the Americas that came up with these award-winning solutions. All of them solved a particular problem for the customer in a truly unique way and delivered considerable sustainability benefits.\u201d<\/p>\n\n\n\n

The WorldStar awards are run annually by the World Packaging Organisation and recognise the best packaging innovations across the globe.<\/p>\n\n\n\n

Smurfit Kappa\u2019s winning products in WorldStar 2024<\/strong><\/p>\n\n\n\n