{"id":12050,"date":"2023-11-17T05:26:10","date_gmt":"2023-11-17T05:26:10","guid":{"rendered":"https:\/\/cpmirror.com\/?p=12050"},"modified":"2023-11-22T06:09:58","modified_gmt":"2023-11-22T06:09:58","slug":"cutting-costs-and-enhancing-unboxing-experiences-for-weatherproof-clothing-brand-dryrobe","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2023\/11\/17\/cutting-costs-and-enhancing-unboxing-experiences-for-weatherproof-clothing-brand-dryrobe\/","title":{"rendered":"Cutting costs and enhancing unboxing experiences for weatherproof clothing brand dryrobe\u00ae"},"content":{"rendered":"\n

Ever the innovators and always the go-to for brands looking to make waves with their packaging, Smurfit Kappa Barnstaple recently had the pleasure of providing dryrobe\u00ae with fabulous fit-for-purpose packaging for their range of high-performance weatherproof products.<\/p>\n\n\n\n

First launched in 2010, dryrobe\u00ae is the original weatherproof change robe. At dryrobe\u00ae, the mission is to inspire, enable and improve the experience of an active, outdoor lifestyle for everyone.<\/p>\n\n\n\n

Smurfit Kappa and dryrobe\u00ae first began their packaging journey in 2021. With dryrobe\u2019s commitment to sustainability, they were after packaging that reflected their environmentally responsible ethos. The original brief was to remove all single-use plastic from their direct-to-consumer operation. Smurfit Kappa took this project on with superb results, receiving high praise from thrilled dryrobe\u00ae customers who applauded this planet-friendly approach.<\/p>\n\n\n\n

Upping their game with increased efficiency and decreased costs<\/strong><\/p>\n\n\n\n

Fast forward to 2022, with dryrobe\u00ae going from strength to strength, experiencing continued and consistent growth. This dynamic company now wanted to explore solutions aimed at achieving greater packaging efficiency and cost reduction. Additionally, dryrobe\u00ae wanted to improve the customer unboxing experience, therefore significantly boosting brand awareness and reputation.<\/p>\n\n\n\n

Overcoming rising paper and labour cost challenges<\/strong><\/p>\n\n\n\n

In light of the rising paper and labour costs combined with soaring energy prices over the previous 12 months, the dryrobe\u00ae team were keen to reduce their spending, whether via unit price per box purchased, or operational efficiency savings. The packaging pros at Smurfit Kappa were tasked with exploring multiple design options with multi-point glued (MPG) functionality, identifying that this specific operational aspect would provide optimal benefits for dryrobe\u2019s particular end goals.<\/p>\n\n\n\n

Speedy assembly and a most memorable unboxing experience<\/strong><\/p>\n\n\n\n

The highly skilled Smurfit Kappa team identified a six-point MPG design that saved dryrobe\u00ae around \u00a340K per annum by removing secondary paper tape (sealing) and reducing the time needed to assemble the boxes before packing. We achieved a 24.98 tonnes of carbon reduction as the MPG design used less board. The MPG design also reduced packing time by 30 seconds per box.<\/p>\n\n\n\n

The team developed the print to reflect dryrobe\u2019s eye-catching core brand colours, by flood printing the inside of the box black \u2013 leaving the outside plain to deliver a superb \u201cWOW moment\u201d upon opening the box. A self-sealing tape and ripper strip were added to the pack, making it easier for customers to open the box. The addition of tape and ripper strips removed the need to use a knife or a pair of scissors to open the box. This in turn also eliminated the risk of product damage upon opening.<\/p>\n\n\n\n

A collaborative approach<\/strong><\/p>\n\n\n\n

Smurfit Kappa Barnstaple pulled out all the stops to collaborate with multiple sites to deliver the most effective solution for dryrobe\u00ae. By using the best packaging for shipping and the innovative MPG functionality for popular eCommerce packaging, Smurfit Kappa has achieved excellent results for the customer. The new packaging ticked the following boxes:<\/p>\n\n\n\n