{"id":11849,"date":"2023-10-26T04:20:32","date_gmt":"2023-10-26T04:20:32","guid":{"rendered":"https:\/\/cpmirror.com\/?p=11849"},"modified":"2023-11-04T06:57:42","modified_gmt":"2023-11-04T06:57:42","slug":"white-print-o-pack-installs-heidelberg-cx-104-in-baddi","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2023\/10\/26\/white-print-o-pack-installs-heidelberg-cx-104-in-baddi\/","title":{"rendered":"White Print O Pack installs Heidelberg CX 104 in Baddi"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Heidelberg CX series combines best of both world \u2013 the mechanical virtues of successful CD and size and improved coating of the XL series.<\/strong><\/h2>\n\n\n\n<p>White Print O Pack has been catering to the pharmaceutical industry of the Baddi region of Himachal Pradesh with its three KBA machines \u2013 two of them bought second hand and a brand new. Recently, the firm has added to its printing capabilities with the addition of a Heidelberg CX 104 6-colour machine with coater. This conventional machine has been installed at the Baddi premises of the company.<\/p>\n\n\n\n<p>White Print O Pack entered into the printing business in 2004 and has been catering to the ever increasing demand of pharmaceutical companies in the region. Owned by four partners \u2013 a father and sons team of Dewans and Mr. Amit Gera who is entrusted with the active management and production. The Dewans are based out of Delhi and look after the marketing and financial part of the printing firm and locally based Amit manages the day to day affairs including production.<\/p>\n\n\n\n<p>Mr.Rahul Dewan, the CFO of the company is the youngest in the team. He is very enthusiastic about the recent Heidelberg. \u201cWe always wanted to have a Heidelberg on our shopfloor as it is the best equipment for our segment,\u201d states Rahul. \u201cHeidelberg gave us a deal we could not refuse for the technology they offered. We found it the best deal among the many other options we considered including Komori, manroland and of course KBA. But, ultimately Heidelberg prevailed considering our \u2018wish\u2019 to own a brand new Heidelberg in addition to a good deal vis-a-vis the technology that Heidelberg offered,\u201d he adds.<\/p>\n\n\n\n<p>White Print O Pack opted for the CX series of Heidelberg. Harish Gogia, Cluster Sales Head \u2013 North &amp; East, Heidelberg India speaking about their decision to opt it over the CD series, explains, \u201cCX is a mixed version of the CD and XL series. The CX series takes the mechanical virtues of CD, which were made specifically for the packaging segment, with an additional increase of substrate size from 102 to 104 cms and incorporation of improved coating technology used in the XL series.\u201d Presently, they are able to successfully run substrates from 180 \u2013 400 gsm boards and have all post press and prepress facilities in house. \u201cThe Bobst die cutter and the Kodak process free CtP have our things rolling in the right direction and the addition of Heidelberg CX 104 will only help us further streamline the processes,\u201d shares Amit. Besides, the foiling, embossing and UV embellishments, done in-house, make White Print O Pack a self sufficient unit in addition to being a one-stop-shop for their customers.<\/p>\n\n\n\n<p>\u201cHeidelberg not only gives us superior technology, but its presence in India with its widespread service team brings about minimum machine stoppage time, whether it\u2019s due to breakdown or for spares,\u201d praises Gaurav Dewan, the Chief Marketing Officer of White Print O Pack. \u201cWe have always felt that after sales service is as important as any other aspect for a printer to make a choice on the machines to be installed on their shopfloor,\u201d he emphasizes.<\/p>\n\n\n\n<p>\u201cWe consider the printing industry to be a service industry and we make it a point to explore the pain points of our customers and provide them with solutions which are affordable and environmentally sustainable and that has been our policy and seems to have stood us and our customers well over the years,\u201d added Gaurav, the CMO.<\/p>\n\n\n\n<p>White Print O Pack did a turnover of over 36cr last financial year and expect to do about 50cr the coming term. \u201cIn the next financial year we plan to touch about 70-75 cr turnover,\u201d reveals Rahul, the CFO<\/p>\n\n\n\n<p>\u201cTrust, transparency and timely delivery is the mantra that White Print O Pack has been following and this has stood us in good stead,\u201d states Gaurav. It is always a challenge for printers catering to the pharma industry to get reasonable pricing for their product. For this challenge, Amit Gera has one solution \u2013 Heidelberg! \u201cPricing is another reason for us to go in for a new Heidelberg despite the huge capital investment. Today every rupee saved is rupee earned. To provide products at competitive price, we need to increase the efficiency, productivity and at the same time reduce wastage. Heidelberg is an answer to all these aspects,\u201d avers Amit.<\/p>\n\n\n\n<p>The partners of White Print O Pack also have another unit in Siliguri catering to the pharma industry there with offset as well as gravure infrastructure. The company is also planning to put up a gravure unit in Baddi shortly. An office in Gurgaon helps coordinate the activities of the group from a centralised location. Though 99% of their customer base is in the pharma industry, they have recently started exploring possibilities of servicing the e-commerce, food and cosmetic markets too from their Gurgaon office.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heidelberg CX series combines best of both world \u2013 the mechanical virtues of successful CD and size and improved coating of the XL series. White Print O Pack has been catering to the pharmaceutical industry of the Baddi region of Himachal Pradesh with its three KBA machines \u2013 two of them bought second hand and<\/p>\n","protected":false},"author":1,"featured_media":11850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,73,64],"tags":[124],"class_list":{"0":"post-11849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"category-india-south-asia","9":"category-latest-news","10":"tag-heidelberg"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=11849"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11849\/revisions"}],"predecessor-version":[{"id":11851,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11849\/revisions\/11851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/11850"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=11849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=11849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=11849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}