{"id":11760,"date":"2023-10-18T05:43:35","date_gmt":"2023-10-18T05:43:35","guid":{"rendered":"https:\/\/cpmirror.com\/?p=11760"},"modified":"2023-10-23T05:28:26","modified_gmt":"2023-10-23T05:28:26","slug":"consumer-survey-shows-online-retailers-need-to-focus-on-packaging-sustainability-and-reduce-overpacking","status":"publish","type":"post","link":"https:\/\/cpmirror.com\/index.php\/2023\/10\/18\/consumer-survey-shows-online-retailers-need-to-focus-on-packaging-sustainability-and-reduce-overpacking\/","title":{"rendered":"Consumer survey shows online retailers need to focus on packaging sustainability and reduce overpacking"},"content":{"rendered":"\n<p><strong>Almost a third of online shoppers want their purchases to be sent in more environmentally friendly packaging and they\u2019re prepared to pay more for it \u2013 that\u2019s the main finding of Macfarlane Packaging\u2019s Annual Unboxing Survey, the results of which are published today.<\/strong><\/p>\n\n\n\n<p>Asked for the first time about the green credentials of the packaging they received, 39% of internet shoppers classified it as \u201cnot environmentally friendly\u201d and this was particularly evident among fashion shoppers where the figure was 54%. Overall, 29% of respondents said they would be willing to pay more for greener packaging, with those buying Health and Beauty products leading the way at 33%. Macfarlane Packaging, who undertook the research, is the UK\u2019s leading distributor of protective packaging to a broad range of sectors.<\/p>\n\n\n\n<p>Elsewhere, the Macfarlane Packaging Unboxing Survey revealed that retailers are using too much packaging. 23% of respondents reported too much packaging for their purchases, with Health and Beauty once again being the biggest culprit with 43% of shoppers reporting this.<\/p>\n\n\n\n<p>Results at a glance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>39% stated that the packaging was \u201cnot environmentally friendly\u201d.<\/li>\n\n\n\n<li>29% are willing to pay more for greener packaging.<\/li>\n\n\n\n<li>23% of respondents reported inappropriately sized packaging eg: packaging too large or small for product.<\/li>\n\n\n\n<li>23% of respondents reported there was too much packaging for their purchases eg: overpacking.<\/li>\n<\/ul>\n\n\n\n<p><strong>Laurel Granville, Marketing Director of Macfarlane Packaging<\/strong>, said:&nbsp;<em>\u201cWhat we can see from the survey results is that the public\u2019s conscience is resulting in a demand for greener packaging and while there are improvements in other areas there is still work to do. Too much packaging remains a current focus and major challenge for retailers as they balance the need to ensure their product arrives undamaged while managing customer demands for more sustainable and appropriate packaging.<\/em><\/p>\n\n\n\n<p><em>\u201cWith video blogging and consumer reviews on the increase, retailers are under pressure to ensure the unboxing experience lives the brand values in all ways. At Macfarlane, we can help retailers in their choice of packaging to ensure it cost effectively addresses the sustainability concerns of their customers.\u201d<\/em><\/p>\n\n\n\n<p>The Annual \u2018Unboxing\u2019 Survey looked at packaging performance across a wide range of online retailers with over 200 surveys completed. The surveys covered goods in the Fashion, Health and Beauty, Home and Garden and Food &amp; Drink sectors, with goods ranging from candles and perfume to a large furniture. This year, Macfarlane Packaging also asked shoppers about the environmentally friendly attributes of packaging and assessed consumer attitudes towards paying more for more sustainable packaging.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost a third of online shoppers want their purchases to be sent in more environmentally friendly packaging and they\u2019re prepared to pay more for it \u2013 that\u2019s the main finding of Macfarlane Packaging\u2019s Annual Unboxing Survey, the results of which are published today. Asked for the first time about the green credentials of the packaging<\/p>\n","protected":false},"author":1,"featured_media":11761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[773],"class_list":{"0":"post-11760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-macfarlane-group"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=11760"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11760\/revisions"}],"predecessor-version":[{"id":11762,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11760\/revisions\/11762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/11761"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=11760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=11760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=11760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}