Amcor (NYSE: AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, has today unveiled new research into how European consumers perceive, consider and purchase private label products.<\/p>\n\n\n\n
The research \u2013 based on responses from over 3,000 grocery shoppers in the UK, France, Germany, Italy, Poland and Netherlands \u2013 shows that private label products have become a firm staple in consumers\u2019 homes. Seventy percent of European consumers regularly buy private label products when grocery shopping. While 50% of consumers who actively purchase private labels due to pricing will continue to do so, based on their satisfaction with the high quality of the products.<\/p>\n\n\n\n
Key findings from the research include:<\/strong><\/p>\n\n\n\n Amcor\u2019s research found that, among European consumers, purchasing decisions for private label products have been influenced by the rising cost of living.<\/p>\n\n\n\n In the study, 85% of respondents ranked \u201cPrice\u201d as the top reason for purchasing a private label item, while 48% stated \u201cPromotions\u201d are one of the main drivers to buy more private label products.<\/p>\n\n\n\n Meanwhile, the quality of private label products was also recognized as a key factor when making buying decisions. When defining quality, consumers\u2019 top three factors were: \u201cBetter taste\u201d, \u201cLocal production\u201d and \u201cCleaner ingredients\u201d.<\/p>\n\n\n\n \u201cWhile the research confirms that the price of private-label items impacts grocery shoppers\u2019 purchasing decisions in the current economic climate, quality is still a crucial factor influencing consumers\u2019 buying journey,\u201d <\/em>explained Madalina Mitru, Strategic Marketing & Value Chain Manager at Amcor<\/strong>.<\/em><\/strong> \u201cTaste, quality, and origin are all still important when consumers are making purchasing decisions. Furthermore, over half of European consumers (51%) said they perceive no difference in the quality of private-label products versus branded ones, putting private-label brands in a strong position for the future.\u201d<\/em><\/p>\n\n\n\n The research also uncovered changes in consumer attitudes towards retailers and brands, in particular how they demonstrate a commitment to sustainability.<\/p>\n\n\n\n Forty-two percent (42%) of European consumers think that local production is an area where retailers have been making an effort when it comes to sustainability. One-third of consumers (34%) also believe they have seen progress in \u201cFood waste reduction\u201d, \u201cLess excessive packaging\u201d, and \u201cMore sustainable packaging\u201d.<\/p>\n\n\n\n However, despite retailers making progress when it comes to sustainability for private labels, one-third of grocery shoppers (35%) believe more efforts are needed to use less excessive packaging and to incorporate more sustainable packaging (33%).<\/p>\n\n\n\n When it comes to packaging: \u201cRecyclable packaging\u201d, \u201cLess plastic\u201d, \u201cLess packaging\u201d and \u201cPaper packaging\u201d were found to be the top claims retailers could make to positively influence a purchase decision for private label products.<\/p>\n\n\n\n Additionally, 28% of grocery shoppers also stated that more sustainable packaging influenced their decision to buy more private label products. As such, more sustainable packaging is one of the top three concerns for consumers and one of the key influence levers available to retailers. This is compared to 48% stating that \u201cPromotions\u201d and 40% saying \u201cCleaner ingredients\u201d influenced their decision.<\/p>\n\n\n\n Mitru<\/strong> added:<\/strong> \u201cWe see a growing shift towards eco-conscious grocery shopping for both private-label and branded products. Consumers increasingly expect their preferred products to demonstrate how they are improving sustainability. Retailers and brands can adopt more sustainable packaging to help retain customers and demonstrate their continued commitment to driving circularity and reducing their carbon footprint.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Amcor (NYSE: AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, has today unveiled new research into how European consumers perceive, consider and purchase private label products. The research \u2013 based on responses from over 3,000 grocery shoppers in the UK, France, Germany, Italy, Poland and Netherlands \u2013 shows that private label<\/p>\n","protected":false},"author":1,"featured_media":11553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[157],"class_list":{"0":"post-11552","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corrugated-folding-carton","8":"tag-amcor"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=11552"}],"version-history":[{"count":1,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11552\/revisions"}],"predecessor-version":[{"id":11554,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11552\/revisions\/11554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/11553"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=11552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=11552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=11552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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