Conceptualised by The Womb, the TVC brings to life the mystery of Britannia Bourbon\u2019s triple-layered chocolaty experience<\/p>\n\n\n\n
Britannia Bourbon on Friday announced its product refreshment with refreshed packaging. The product revamp is a testament to Britannia\u2019s commitment to evolving with the times while preserving the flavours that have made Bourbon a household name.<\/p>\n\n\n\n
\u201cToday, we take a momentous step forward by introducing the all-new Britannia Bourbon with the new packaging that highlights its multiple layers of chocolate. This is a testimony of our dedication towards delivering innovative and superior taste experiences for our consumers. The television commercial conceptualised by our partners, The Womb, brings to life our new brand proposition, which celebrates not just the layers of chocolate but also the layers of emotion, nostalgia, and joy that Britannia Bourbon brings to every bite,\u201d Amit Doshi, chief marketing officer, Britannia Industries said.<\/p>\n\n\n\n
Conceptualised by The Womb, the TVC brings to life the mystery of Britannia Bourbon\u2019s triple-layered chocolaty experience. As the TVC unfolds, viewers are immersed in a playful debate \u2013 is it truly chocolate on chocolate on chocolate, or perhaps chocolate below chocolate below chocolate?<\/p>\n\n\n\n
\u201cAM and Planning said Britannia Bourbon ki brief hai \u2018Chocolate pe Chocolate pe Chocolate\u2019. On expected lines, Creative said \u2018Don\u2019t agree\u2019! It\u2019s Chocolate below Chocolate below Chocolate\u2019. And Boom! That was the idea. A debate. But rather than keeping the debate to a gully in India, we took it global. Gave it scale. We got the world to argue, and aggressively. A simple idea but unignorable. Or is it the other way around? Now, that\u2019s another debate,\u201d Suyash Khabya, creative head, The Womb, said.<\/p>\n\n\n\n
Source : financialexpress<\/p>\n","protected":false},"excerpt":{"rendered":"
Conceptualised by The Womb, the TVC brings to life the mystery of Britannia Bourbon\u2019s triple-layered chocolaty experience Britannia Bourbon on Friday announced its product refreshment with refreshed packaging. The product revamp is a testament to Britannia\u2019s commitment to evolving with the times while preserving the flavours that have made Bourbon a household name. \u201cToday, we<\/p>\n","protected":false},"author":1,"featured_media":11450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,64],"tags":[915],"class_list":{"0":"post-11449","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-india-south-asia","8":"category-latest-news","9":"tag-britannia"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=11449"}],"version-history":[{"count":2,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11449\/revisions"}],"predecessor-version":[{"id":11461,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/11449\/revisions\/11461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/11450"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=11449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=11449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=11449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}