UPM Raflatac is pleased to announce the launch of its new collection of wine, spirits and beverage label materials \u2013 R\u00eaverie 3 \u2013 that embraces circularity by using recycled fibers in aesthetically attractive labels. The new collection demonstrates, via unique collaborations with five leading Spanish designers, that sustainability and impactful design can work together to deliver stunning results. The R\u00eaverie 3 collection offers packaging designers a toolkit of visually appealing labels that are all made with materials from well-managed, FSC\u00ae certified (FSC C012530) forests, recycled materials and other controlled sources.<\/p>\n\n\n\n
With more and more brands now seeing the inclusion of FSC and PCR packaging as a necessity, UPM Raflatac wanted to showcase the potential of today\u2019s sustainable label materials. With this in mind, five of the company\u2019s responsibly sourced label materials were given to five Spanish design agencies, with the brief to create a new collection.<\/p>\n\n\n\n
\u201cThe label designs in the R\u00eaverie 3 collection were created for high end wine, spirits, sparkling cider, craft beer and tomato juice drinks, with excellent execution of the artworks with different printing techniques managed by Gr\u00e1ficas Varias,\u201d Joss Ramel<\/strong>, Packaging Solutions Manager for Spain and Portugal at UPM Raflatac states.<\/p>\n\n\n\n The five UPM Raflatac label materials that were chosen are:<\/p>\n\n\n\n \u201cWe designers have a responsibility and a duty to use materials of this kind. The industry is progressing. Suppliers have more and more options for using sustainable materials. Having a range of recycled papers with this much personality and quality, that are hyper-specialised, is amazing for us designers,\u201d Miguel Angel del <\/strong>Ba\u00f1o<\/strong> from Estudio Maba, comments on their experience in using UPM Raflatac\u2019s label materials. \u201cIt allows for high-quality projects, which to some extent is not often the case with recycled papers,\u201d Albert Puigdemont<\/strong> at Estudio Puigdemont Roca adds. \u201cI was pleasantly surprised by the print quality, especially in the area of relief and stamped finishes, the ease of adherence, fixing and raising. It looked as if it would never be possible to have elegant, high-class recycled paper for premium products. But now, we can say that papers of this quality do exist. The R\u00eaverie 3 series from UPM Raflatac has managed it,\u201d Sergio Aja Iglesias<\/strong>, Estudio Calcco concludes.<\/p>\n\n\n\n \u201cResponsible sourcing is in our DNA here at UPM Raflatac. Thanks to our sustainable supply chain, we are able to offer designers FSC-certified labels that have varying percentages of PCR content, suiting any requirement. R\u00eaverie 3 was already an extraordinary range due to the use of the recycled content. However, what the designers have done with the materials, has truly taken it to the next level. It just shows what can be done when high quality materials are combined with creativity. This collaboration has shown that recycled fiber materials can stand alongside other labels and deliver in terms of both quality and impact,\u201d Eulalia Alcaraz,<\/strong> Business Director at UPM Raflatac comments.<\/p>\n","protected":false},"excerpt":{"rendered":" UPM Raflatac is pleased to announce the launch of its new collection of wine, spirits and beverage label materials \u2013 R\u00eaverie 3 \u2013 that embraces circularity by using recycled fibers in aesthetically attractive labels. The new collection demonstrates, via unique collaborations with five leading Spanish designers, that sustainability and impactful design can work together to<\/p>\n","protected":false},"author":1,"featured_media":10464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[334],"class_list":{"0":"post-10463","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-products","8":"tag-upm-raflatac"},"_links":{"self":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/10463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/comments?post=10463"}],"version-history":[{"count":2,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/10463\/revisions"}],"predecessor-version":[{"id":10576,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/posts\/10463\/revisions\/10576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media\/10464"}],"wp:attachment":[{"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/media?parent=10463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/categories?post=10463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpmirror.com\/index.php\/wp-json\/wp\/v2\/tags?post=10463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n